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PUBLIC RELATIONS
Public relations is about managing reputation - what people think about
you and your business.
This can be achieved in a variety of ways but for many prospective
clients the primary concern is to increase the positive coverage in the
media that generates awareness and interest.
I work exclusively with clients in:
- Information Technology
- Industry
- Logistics & Supply Chain
- Museums
Delivering the right message to the right audience through the right media is more than simply writing a press
release. It means turning technical features into business benefits and jargon into simple words.
And delivering them to the right audience at the right time.
Public relations programmes must cover the diversity of the modern media and provide information that is informative, relevant and easy to understand and turns complex technical and business issues into plain English.
My computerised databases and access to on-line resources simplify the overall public relations process and enable rapid response to journalist enquiries.
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MY APPROACH
I am an experienced consultant with more than 15 years' experience working with clients in
technology, industry and the supply chain.
As an independent consultant I don't have the cost overheads or the cumbersome management structures of the expensive regional or national agencies.
Instead, all of your investment goes in to my expertise and experience to implement cost effective solutions to your public relations requirements.
I work hard to get close to your business and understand the issues that matter and the drivers that influence your customers.
For new clients I can share the experience and expertise gained over
more than fifteen years working with numerous clients.
Read more about programme structures and
charging.
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PROGRAMMES
The programmes I implement for clients achieve their objectives. Each
programme is designed after consultation with the client to make the most
effective use of the available budget to create a coherent and consistent
channel of communication with the right audience.
Cost effectively. Consistently. In plain English.
This often means that programmes contain a broad range of public relations tools to reinforce the business benefits:
- press releases
- case studies
- user success stories
- feature articles
- journalist meetings
- forthcoming features (the regular features published by magazines)
Clients who are new to public relations may want to find out more about Fixed Price PR.
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