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WHY FIXED PRICE PR?
Growing organisations want results from a PR programme. For many this
means lead generation and increased
awareness in the marketplace.
But they also want value for money and cost control.
Fixed Price PR offers a number of advantages:
- fixed monthly fee
- predetermined contract length
- focus on results
- commitment to quality
- no hidden extras
Fix Priced PR is ideal for organisations that have not undertaken a PR
programme before.
The programmes I devise are based on the same rigorous planning that
I use for all public relations activities. They are implemented using state of the art
computerised systems.
Of course if your needs are a little more sophisticated, or you want
greater flexibility, I can help with that too. A full range of public relations services is
also available on a conventional consultancy basis. |
HOW IT WORKS
Before the contract starts I work with you to identify stories that can
be turned into press releases, case studies or feature articles. This is
critical because the programme relies on the availability of suitable
material. If you don't have enough stories, the programme won't work.
Using the stories we identify I will devise a programme with basic
strategy and objectives.
I prepare the texts and manage all approvals with your customers. The
finalised texts are used as source material during the programme for
issuing to your target media.
A typical Fixed Price PR programme comprises:
- planning meeting
- fixed number of press releases
- fixed number of case studies and/or articles
- submission of information to planned "forward" features
(that magazines announce in advance of publication)
- regular reports
- programme review meeting
Additional components such as press cuttings service can be included,
subject to prior agreement.
If photography is required you will need to pay for it
separately.
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COSTS
The cost of a Fixed Price PR programme is spread over a minimum six
months.
The cost?
Well, that depends on what we agree up front but typically
the cost starts at £500 per month.
The catch?
There isn't one. What you get is a planned and sustainable
PR programme delivered over an agreed period for a fixed cost.
Hidden extras?
There aren't any. But if there are any additional costs
involved these will be agreed with you in advance and before any spending
commitments are made. |
