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CONTENT CREATION
Many websites are packed with images and
multimedia that takes an age to download.
But research shows that visitors
focus on text first and value information and content above everything else.
A good web site requires text content that is:
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easy to read
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informative
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relevant
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pertinent
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brief
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understandable
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accurate
The website research and creation service
focuses on content, the words and information the site contains.
It
relies on the same rigorous research and creative skills applied to other
written material.
Two websites designed by the consultant
are:
The
Old Lawnmower Club
Milton
Keynes Museum
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WRITING
Website content writing relies on carefully choosing the right words
to convey the messages you want your customers and visitors to see.
But
all too often, the website is designed and written by someone with
technical skills rather than creative ability.
The site might look nice
but is often littered with bad grammar, spelling mistakes and inaccurate
information.
The
first impression a visitor gets is of an organisation that does not care
for its image and lacks attention to detail.
Your investment and time have
been wasted.
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CONTENT MAINTENANCE
Once
you have created your website one of the biggest headaches is to maintain
it.
This can be as time consuming as creating the pages in the
first place.
But out of date sites and inaccurate information can give a
bad impression to your customers and visitors.
You need someone to take
care of keeping your site up to date.
The
website content maintenance service provides you with the support you need
to maintain your:
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monitoring
sites for out of date pages
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creating
updated information
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creating
new information
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advice
on site promotion and marketing
Advice is also available on other aspects
of website design, creation and marketing.
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