Issue Date: 17 September 2015
Ref: DIV15/19
Improved Cleaning Leads To Happier Customers
Any organisation preparing and serving food and drink should employ robust cleaning and hygiene processes as part of its wider food safety policy. Effective cleaning and hygiene (and food safety in general) will help to prevent the infections that can lead to guests (and staff) becoming ill. While this duty of care is the primary reason for ensuring the highest standards of food safety, any illness outbreaks can have serious implications for the reputation and brand value of the business as well as leading to expensive legal bills and compensation payments.
Research commissioned by Diversey Care showed that the appearance of a restaurant had a significant impact on customer behaviour. The majority of people questioned said if an establishment looked unclean on their arrival they would either leave immediately or before completing their meal. This means that the outlet loses business immediately because people who have chosen to eat there then spend less than they would have done if they stayed for a full meal.
The impact on repeat business is also significant. Additional research in the hospitality sector completed with support from Diversey Care showed that cleanliness and hygiene was the most important factor when making recommendations to friends and colleagues. The research also showed that people now make decisions using online rating sites and leave bad online reviews or tell their friends if they encounter poor conditions. Hard-won reputations and goodwill can be lost very quickly if standards are allowed to slip.
Food service outlets need to find new ways to differentiate themselves and make a good impression. One of the simplest and quickest is to make cleaning and hygiene a priority.
The various studies undertaken also highlighted the areas that customers consider the most important when it comes to cleanliness and hygiene: food safety, cleanliness of food preparation and serving areas, and washroom hygiene. Focusing attention on these will help improve cleaning performance and perceptions among customers and guests. As might be expected from a leading global cleaning and hygiene supplier, Diversey Care offers a complete range of products to help. These include:
Suma D2 is a concentrated all-purpose detergent for cleaning hard surfaces, including floors, walls, doors, ceilings and general equipment. Its multipurpose formulation is suitable for most surfaces where it cuts through grease and dried-on food soiling. It is available in a range of popular Diversey Care platforms including Divermite, J-Flex and the portable SmartDose systems.
Suma Bac D10 is a versatile cleaner disinfectant that is effective against a wide range of micro-organisms. It can be used on all surfaces in a food premises which means it is ideal for routine cleaning and a key component of food safety processes. It is available in a range of popular Diversey Care platforms including Divermite, J-Flex and the portable SmartDose systems.
TASKI Sani 4in1 is a unique washroom cleaner that offers a new way of working by replacing four or more alternative products for simplicity and reduced costs. It delivers best-in-class disinfection, descaling, cleaning and deodourising to maintain or improve washroom appearance. It can be used in all acid-resistant areas including toilet bowls, basins, urinals, walls and floors to remove soils, odours, lime scale and contamination. A non-classified formulation removes the need for compliance processes and makes it safer during use than many alternative products. The formulation incorporates Diversey Care’s patented Odour Neutralising Technology (ONT) which chemically eliminates nasty smells rather than simply masking them with strong perfumes. It is available as a ready-to-use product as well as in the SmartDose, Exact, J-Flex concentrate formats.
The multipurpose formulations of Suma D2, Suma Bac D10 and TASKI Sani 4in1 not only provide versatile and effective cleaning performance. By combining multiple capabilities into a single product they simplify routine tasks. This makes implementation, training and compliance easier, minimises storage requirements and reduces supply chain complexity.